Travel & Tourism Agents Welcome Air Malta’s Re-Branded Image
FATTA congratulates Air Malta Chairman Louis Farrugia and his board, CEO Peter Davies and his management team and all others involved in the design and choice of Air Malta’s re-branded image.
The new image is fresh, contemporary and conveys the warmth and vibrancy of the Maltese Islands as a destination. The rebranding is an intrinsic and complementary feature of the airline restructuring programme where the real focus is about embracing the significant culture change necessary to operate viably in the current market.
FATTA is pleased to note that the financial targets are being met notwithstanding the adverse circumstances in the fuel markets and the core tourism source markets, and augurs that the airline will continue to make steady and sustainable progress in the challenging road to recovery.
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