Ariel’s campaign ‘Save energy by doing a Good Turn’, re-launched locally in September, has been taken to the shopping malls, with the aim of educating consumers on the benefits of washing at low temperatures.

Shoppers at the Plaza Shopping Complex in Sliema and at the Embassy Shopping Complex in Valletta stopped to watch the Ariel demonstrations as Ariel promoters stained fabric with chocolate and proceeded to show the product’s exceptional efficacy and impeccable results in cold water. At a colourfully branded stand, promoters chatted with passers-by and offered practical advice on cold washing.

Unfortunately, cold washing remains a marginal practice and Ariel’s commitment is to remind product users that 75 per cent of the energy used by the washing machine goes towards heating the water. Consequently, the washing temperature has an enormous effect on electricity consumption.

Ariel endorser Andreana animated the events and reminded the public that they can make significant savings on energy consumption and bills, simply by ‘Turning to 30 ̊C’. “Ariel makes it possible to significantly reduce the electricity consumption of the washing machine, while ensuring impeccable laundry,” said Andreana. “Unfortunately many consumers are still not aware of the full gains of energy-saving technologies that are already available on the market, so Ariel has taken this initiative to generate more knowledge about the pros of cold washing and the consequent benefits of saving money and being kind to the planet.”

Until stock lasts, Ariel is giving away a free energy-saving bulb with every one 80 scoop packet purchased or with two Ariel 2.5 litre liquid. This means that over six years (the life of the energy-saving bulb), Malta will save up to approximately 7,000,000 kwh. Translated into energy bill savings, consumers will have collectively saved no less than €653,000.